Why Email Marketing Still Works in 2025 and How to Start Today

You may have heard people say, “Email is dead.” But here's the truth: email marketing is not only alive, it’s thriving. And in 2025, it’s one of the most personal, direct, and cost-effective tools small businesses can use to build real connections.

Why Email Still Works

1. Direct Access to Your Audience

‍Unlike social media, where algorithms decide who sees your posts, email gives you a direct line to your subscriber’s inbox. You own the list, not a third-party platform.

2. High ROI

‍Email consistently delivers one of the highest returns on investment in digital marketing—up to $36 for every $1 spent. That’s because email converts better than most other channels.

3. It’s Personal

‍When done right, email feels like a conversation, not a broadcast. Personalized emails (even just using someone’s name) get higher open and click rates.

4. People Check Email Daily

‍Email isn’t going anywhere. Most adults check their inbox multiple times a day—especially on mobile. Your message goes where your audience already is.

How to Start Today

You don’t need fancy tools or hundreds of contacts to begin. Start small:

• Choose a simple platform like MailerLite.
  
  
• Create a lead magnet: a free resource people can get in exchange for joining your list.
  
  
• Set up a welcome sequence with 3–5 emails.
  
  
• Stay consistent with weekly or bi-weekly value-packed content.
  
  

Need Help?

If you feel stuck with the tech, content, or strategy, you're not alone. My beginner-friendly e-course walks you through the exact steps to launch and grow your email list with confidence (and without needing to be “tech-savvy”).

Because email marketing isn’t dead. It’s your untapped superpower.